A LEADING residual value expert has confessed to being surprised at the secondhand market strength of the Chrysler 300C almost two years after its launch.
Martin Ward, manufacturer relationship manager for CAP, said: ‘A two-year-old diesel Chrysler 300C with 30,000 miles on the clock is today worth an impressive 67% of the £25,750 it cost when new. In contrast, a BMW 525D of a similar age that cost £31,115 in 2005 is currently worth £19,300 - that’s 62% retained value. When you bear in mind that the initial cost of the Chrysler is much less, and it has better standard specification, the 300C represents excellent value for money as a new and used car.’
Almost 6,000 saloon and Touring versions of the 300C have been sold in the UK. Peter Lambert, managing director of Chrysler Group UK, said: ‘Consistently strong results at auction and continuing high demand for new and used cars have all helped to make the 300C a long-term success story in the UK.”
Ward added: ‘It has been a big surprise to the industry just how well the 300C has sold in the UK, and more importantly how well it has held on to its value. All previous large American designed and built cars have not performed anywhere near as well. The 300C styling has hit the spot with both new and used customers.’ (Chrysler: October 23).
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