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| » New cars to carry a carbon ‘health warning’ |
CIGARETTE-style ‘health warnings’ will have to be carried on advertising for all new cars under plans being drawn up by the European Parliament. Designed to force carmakers to reduce carbon dioxide emissions, companies that produce the most polluting cars will also have to pay penalties of up to £5,000 per vehicle, with the proceeds used to reduce the cost of the most efficient cars. Advertisements in newspapers and magazines would have to devote at least 20% of the space to details about fuel economy and emissions. Currently, manufacturers only have to include basic MPG and emissions data in the small print. The advertisements will also have to carry colour-coded emissions labels, such as those already displayed on white goods and already in place to highlight new car emissions levels in the UK. The plan was expected to be approved by the European Parliament as the Digest went to press and has been drawn up in response to the car industry’s failure to meet its own voluntary target on cutting emission levels. The Society of Motor Manufacturers and Traders opposes the idea saying that with basic details already contained in advertisements there was ‘no point in giving this sop to the environmental lobby because most people will ignore it’. (The Times: October 20). • THE long-running saga over European Commission curbs on vehicle emissions will reach its next stage this week when lawmakers are expected to hold carmakers to a stricter than expected carbon dioxide emission targets but give them longer to comply. The European Parliament is expected to recommend that carmakers cut average emissions to 125 g/km through vehicle technology alone, the initial target was 130 g/km. However, the deadline for compliance could be extended from 2012 to 2015. (Financial Times: October 22). |
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